About
15 years on both sides of the channel
Lucas Dowd has spent 15 years on both sides of the channel. He carried a bag for RSA, Microsoft, Mandiant and Palo Alto Networks.
He then ran revenue inside two MSPs, NuHarbor and NetCov, where he saw which vendors partners actually sell and which they ignore.
Authentic Cyber is the GTM practice built on that view: specific ICPs, honest positioning, and channel programs designed from the partner’s side of the table.
THE VENDOR SIDE
Carried a bag for the vendors
- RSA
- Microsoft
- Mandiant
- Palo Alto Networks
THE PARTNER SIDE
Ran revenue inside the MSPs
- NuHarbor
- NetCov
How Authentic Cyber is different
MSP channel only
One niche: getting security and IT vendors sold through MSPs.
Judged like an MSP owner would
Your pitch, pricing and program reviewed by someone who ran revenue inside MSPs.
Fixed scope, in weeks
Sprints with a set deliverable, timeline and price.
Published prices
You see the cost before the first call.