From signed to selling in the MSP channel
Three fixed-scope offers and one free place to start. No custom scoping, no surprises: you know what you get, how long it takes and what it costs.
Channel Readiness Scorecard
“We signed partners but nothing’s happening.” A short self-assessment scored on partner ICP, MSP-fit pricing, enablement, activation and route-to-market fit, plus a 30-minute readout.
MSP Positioning Sprint
Your messaging speaks to end customers rather than MSPs, and there is no clear picture of which MSPs to target.
- 6–8 interviews with your customers, partners and prospects. You make the introductions; we run the interviews.
- A partner ICP: which MSPs, what size, what stack
- MSP-facing positioning
- A one-page partner pitch
Channel Launch Sprint
The distribution agreement is signed, but there is no partner revenue.
- Everything in the MSP Positioning Sprint
- Operator review: your pitch, pricing and program scored the way an MSP owner would judge them
- Partner economics: margin and per-seat packaging
- An enablement kit
- Partner target criteria plus a researched list of 25 MSPs that fit, with a first-touch plan
- A 90-day activation plan
- Route-to-market plan: MSPs, distributors, TSDs and cloud marketplaces. Which to open, in what order, and at what cost
Fractional Channel Lead
No one owns the channel day to day.
- Lucas owns the channel plan; your team does the outreach
- Distributor relationships
- A weekly pipeline review
- A monthly channel scorecard
Marketplace Readiness
Listing strategy, private-offer and co-sell plan, and introductions to hyperscaler contacts. You or a listing specialist handle the listing itself.
- Timeline
- 2 weeks
- Price
- $5,000 fixed
What we don’t do, on purpose
You get the strategy and the playbook; your team runs the tools. We don’t do outbound tooling, list building, ad management, CRM setup or SDR outsourcing.
Common questions
- Do you run outbound or set up our tools?
- No. We build the channel strategy and playbook; your team runs the tools.
- Do you list us on the cloud marketplaces?
- No. We set the strategy and make introductions; your team or a listing specialist handles the listing.
- Do you work with companies outside the MSP channel?
- Occasionally, for positioning work. Ask.
- What if we’re not ready for a sprint?
- Start with the free Scorecard.